What is SaaS Product Marketing?

Product marketing for SaaS (Software as a Service) is about making sure the right people understand the value of your software and are driven to try, buy, and adopt it.

It’s different from marketing a physical product because:

• SaaS is subscription-based, so it’s not just about acquisition—it’s about activation, retention, and expansion.
• Customers often try before they buy (free trial, freemium).
• The product is updated constantly, so messaging evolves.
• You often need sales enablement for teams.